The Boola Boola label was owned and run by Willie Hoskins initially at 1631 Alcatraz Avenue, Berkeley, California then 4721 Telegraph Ave. Oakland, California and ran from 1968-1972.
The first release on the label was Willie's own as Willie Hoskins Jr. and titled "Oil Man Pt 1 & 2" The label later featured songs by the Natural Four, Pace-setters and Eugene Blacknell among others.